After analyzing booking data, restaurant sales, and event attendance, I identified that the fasting periods of Lent and Ramadan significantly influenced customer behaviour.

Key Findings:

• Room bookings declined due to fewer luxury stays during fasting.

• Restaurant sales dropped, as fasting guests skipped daytime meals.

• Event attendance decreased, especially for social gatherings.

Suggested Strategies for Future Fasting Periods

Implement Dynamic Pricing: Offer discounted evening and short-stay packages to attract fasting guests who prefer nighttime stays.

Enhance Meal Offerings: Introduce Iftar and Suhoor buffet options for Muslim guests, along with simple Lent meal plans for Christians to accommodate their fasting preferences.

Leverage Night-Centric Opportunities: Organize faith-based networking events, reflection retreats, and late-night dining experiences to cater to guests’ schedules.

Optimize Targeted Marketing: Use personalized SMS campaigns and geo-targeted ads to reach potential customers seeking fasting-friendly hospitality services.

By adopting these strategies, the hotel can proactively manage seasonal fluctuations and maintain steady customer engagement during fasting periods.